Keeping you up to date with everything MHA rebrand
If you are a resident or one of our valued stakeholders, you should (hopefully) already be aware that we are deep in the process of changing our company name, to ensure it is future fit, and enables us to deliver our aspiration to help the growing housing crisis in South Wales.
Residents and stakeholders have been personally notified of our intention to change our name and refresh our values and mission statement; ensuring they align with both our plans to create more homes and to continue providing the first-class services our residents tell us that they value.
Feedback already received
A BIG thank you to everybody who has taken the time to respond to our consultation survey, we appreciate your honesty and kind words.
Feedback was generally extremely positive, although understandably there are 3 areas of concern to some residents, these are:
The costs involved with the rebrand
Our response: We are doing everything we can to minimise costs. We have a talented in-house team who are playing a key role in the identity change and roll out and our procurement team are ensuring we get value for money throughout the process!
Potential impact on services, in the event we extend our geographical boundary
Our response: Maintaining and improving our excellent customer satisfaction ratings, is absolutely a priority for us and will continue to be at the core of everything we do.
Possible confusion of our older, more vulnerable residents
Our response: We will ensure all communications are clear, and delivered in a way tailored to our residents’ needs.
This page will keep you up to date with what we are doing to help allay the above fears, as well as unveiling what our new identity is.
We want to stress that the impending rebrand is not the result of a merger and doesn’t involve any other organisation.
To read a recent communication sent to all residents, please click here.
